29 Mar A New Level of Variable Data
We recently completed our most aggressive variable data project to date. This particular project, shown in the photo above, had a total of 10 areas of variation.
These areas included full color photos, white reverse type on full color photos, complete paragraph variation and multiple areas of personalization. ie- HEY MIKE!
Using multiple software platforms for managing and importing the variable data as well as processing the address data for mailing, we were able to produce an amazing, and what I think is sure to be an effective, direct mail piece for one of our collegiate partners.
If you’re interested in learning more about our digital and variable data capabilities, simply reach out to your sales or customer service representative or contact us and I’ll make sure that we reach out to you.